Our marketing strategy is relationship-driven. We embrace partnerships for OEM production and co-branding our products with partners, customers or with other well-recognized organizations. We also recognize that cause marketing can serve to educate the public and increase sales by reaching wider segments of the consumer market. For instance, a number of non-profit conservation groups have expressed interest in co-branding a product as a means of raising money for their cause. We may partner in the promotion and marketing of a line of stuffed bean characters or “endangered species” plush collectible animals to support a worthy cause and educate the public. In these cases, we are glad to give up a portion of our profits to non-profit co-sponsors that are committed to deserving causes.